Mission, vision and values

Our vision and mission

Our vision

To be the most loved and respected services business on the planet – delivering in THE RIGHT WAY.

Rentokil Initial salesperson smiling at customer
Ambius technician holding a plant

Initial and Rentokil technicians outdoors

Our mission

Our mission is to Protect People, Enhance Lives & Preserve our Planet.

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Pest technician inspecting with a flashlight

Our values

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We are passionate about delivering excellent service to every customer.

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We value long-lasting relationships with our colleagues, customers, and the communities in which we operate

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We are One Team – collaborating, supporting, and working together brilliantly.

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We all owe a duty of care to each other, our customers, local charities, the communities in which we live and work, and to the planet.

Our culture

Terminix technician speaking to residential customers


We aim to delight every customer, each and every day. We work hard, but always safely, and deliver on our commitments.

Rentokil technician showing information on a tablet to a customer

Driven to succeed

By making good commercial decisions everyone wins. We set high standards, exceed expectations, and find new ways to work more effectively. We recognise and celebrate successes.

Initial technicians in a washroom


We value every colleague equally and strive to attract and retain the best people from the widest possible pool of talent.

Rentokil colleagues chatting casually

Down to earth

We treat others the way we would want to be treated. We are easy to get on with, friendly, inclusive, and practical. We act with humility, always eager to learn and to do the right thing.

Rentokil scientists in the lab


We constantly innovate, find creative solutions to help us grow, and embrace digital technologies that set us apart from the competition.

Colleagues at cycling event

One family

Across all our businesses, our colleagues provide important services to customers such as pest control, washroom hygiene, plants and scenting services.


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