Email Marketing Specialist (Remote)
- Marketing & Innovation
- Full-time
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Tallahassee, FL
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We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world's leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to "protect people, enhance lives, and preserve the planet."
Job Summary
This role will be responsible for the development and execution of the email strategy. This person will be responsible for refining our email nurture strategy, improving email segmentation, and optimizing email journeys, with the goal of increasing conversions. This candidate should be analytical and passionate about digital quality, process, and efficiency.
Key Performance Indicators
Email deliverability score
Open rate
Click-through rate
Conversion rate
Opt outs
Revenue generated by email
Key Relationships
Collaborates with internal marketing stakeholders (campaign & promo team, brand and content team, insights & analytics team) to support ongoing marketing campaigns
Consults with internal/external stakeholders to develop and implement email marketing plans
Coordinate with the CRM team to create a seamless strategy from lead journey through customer onboarding
Principal Duties and Responsibilities
Manage the planning, execution, and reporting of email marketing campaigns for all master brands
Plan, create, and execute emails to support marketing campaigns and promotions
Creates personalized email journeys leveraging marketing automation
Lead all email efforts as it relates to migration/integration from various Email Service Providers into go forward ESP
Own and operate a "test and learn" mindset by bringing a rigorous testing framework the email channel
Derive insights to advance recommendations for optimization and/or the creation of additional campaigns to support key findings
Maintain documentation of email procedures, training materials, email processes
Facilitates email development from concept to production in coordination with the brand and content team. Partner with Promo and campaign team to provide email channel input into multi-channel campaigns.
Required Experience
5+ years experience in email marketing - lead nurturing and automation. Preferred experience with Salesforce Marketing Cloud and Marigold Engage +.
Attention to detail is a must
Strong problem-solving skills and adept at troubleshooting
Must display excellent time management and organization skills
Experience working on multiple projects with different timelines
Knowledge of marketing principles, methods, and practices
Strong business writing skills
Strong public speaking and presentation skills
Computer skills with Microsoft Office (Word, Excel, PowerPoint, Outlook, Google Suite)
Project management skills
Required Leadership Traits and Characteristics
Must be a team-player, able to effectively communicate with various stakeholders
Formal Education, Qualifications or Training
Bachelor’s degree in Marketing or related field and 5 years of marketing experience required, or an equivalent combination of education and experience
Master’s degree preferred
Why Choose Us?
A career with the Rentokil family of companies can be a professional trajectory filled with opportunity. We pride ourselves on being a world-class team that rewards high performance, and we love to promote from within. We offer competitive pay and many of our roles offer performance incentives.
Below you'll find information about some of what we have to offer. All Full-Time Colleagues qualify for the following and Part-Time Colleagues qualify for most benefits after they meet certain criteria.
Click here to read more about our Total Rewards Program which includes:
Professional and Personal Growth
Multiple avenues to grow your career
Training and development programs available
Tuition Reimbursement benefits (for FT Colleagues)
Health and Wellness
Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more
Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1
Savings and Retirement
401(k) retirement plan with company-matching contributions
Work-Life Balance
Vacation days & sick days
Company-paid holidays & floating holidays
A company mindset that prioritizes health, safety, and flexibility
We are looking for individuals who want to make a difference where our customers live and work. Is that you?
This company is a Drug Free workplace.
Our companies are proud to be Affirmative Action (AA) and Equal Opportunity Employers (EOE) inclusive of veterans and those with disabilities.
California residents click here to review your privacy rights.
By applying to this position, you consent to receive an initial text message to collect your communication preferences. Message and data rates may apply. You can opt-out any time.
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