Period Dignity
Promoting Period Dignity in partnership with the England and Wales Cricket board
Initial Washroom Hygiene and The England and Wales Cricket Board (ECB) have announced a high-profile partnership designed to bring period dignity to grassroots cricket by ensuring menstruation is not something that holds back women and girls from playing cricket.
As part of this partnership, In Cubicle Period Dignity Dispensers will be supplied to grassroots clubs with girls’ sections, along with the servicing of period waste bins.
“Our own research* has shown the overwhelming majority of those who menstruate (94%) would like to see feminine hygiene provisions supplied in the actual toilet cubicle," said Jill Rodgers, Rentokil Initial, Area Marketing Director for the UK, Ireland, Baltics & SSA. “No girl or woman wants to be caught unaware and without access to the products they need, in the place they need them. We believe that everyone who menstruates has the right to period dignity, and having access to free period products in the toilet cubicle plays a crucial part in this."
*Read more on our research here.
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