Content and Copywriting Specialist

Purpose of the role

The Content & Copywriting Specialist supports the Digital Content Marketing Manager by writing, editing, and optimising high-performing digital content and copy. The role is central to executing our digital strategy - elevating content quality, improving organic visibility, and maximising lead flow, with a strong focus on the North American market through expert content optimisation.

This role sits within the Digital Content & Comms Team and works closely with Search Performance colleagues, while also collaborating with Digital Product, Digital Account Management, and key partner markets. The role reports directly to the Digital Content Marketing Manager.

Key responsibilities

The Content & Copywriting Specialist will be responsible for creating and refining content across the Rentokil Initial and subsidiary brand web estate to improve performance, visibility, and lead flow. The role supports content delivery across digital channels for both B2B and B2C audiences.

The role’s key responsibilities will include:

Draft, edit, and optimise digital copy: Create and optimise high-converting B2B and B2C web copy for key digital marketing projects, including landing pages, product/service pages, local pages, and website platform migrations

Implement content strategy: Translate SEO, CRO, and UX insights into actionable, persuasive, and user-centric copy that improves organic search visibility and drives conversions

Maintain editorial standards: Uphold clear editorial guidelines and best practices, ensuring all published material is accurate, professional, compliant, and aligned to brand voice

Audit and improve content: Conduct content audits to identify gaps and optimisation opportunities, producing clear recommendations to enhance overall content quality and performance

Collaborate cross-functionally: Partner with Search Performance, Digital Product, UX, and CRO teams to action insights and enhance content performance

Manage documentation and communication: Maintain clear documentation, track progress, and communicate updates to internal teams and external stakeholders

Engage with local markets: Gather information from key markets, ensuring content projects are accurately scoped and delivered

Requirements:

Essential

3+ years of hands-on experience writing, editing, and publishing high-quality digital content that delivers measurable results (reach, engagement, leads, and SEO performance)

Copywriting and editing experience within a commercial or marketing environment, ideally in a service-led industry

Strong understanding of SEO best practices, with the ability to integrate keyword strategy naturally into copy

Strong editorial judgment and creative flair for developing engaging, technically accurate, and persuasive short-form and long-form copy

Excellent written and verbal communication skills, with the ability to simplify complex topics for diverse audiences and stakeholders

Experience in working within a global organisation

Desirable

Experience writing and editing within a publishing or editorial environment

Familiarity with web content management systems (CMS) and the end-to-end process of publishing and maintaining digital content

Experience in content promotion and inbound marketing is an advantage

Design experience using Canva/Adobe

Proficiency in keyword research and competitor analysis

Experience in Google Analytics to report on performance and campaign effectiveness

Qualifications

Degree-level qualification in Marketing, Digital, or similar, or an equivalent Marketing-based qualification.

Benefits:

• Competitive salary
• Hybrid working
• Rentokil Initial Reward Scheme
• 23 days holiday, plus 8 bank holidays
• Employee Assistance Programme
• Death in service benefit
• Healthcare
• Free parking

At Rentokil Initial, our customers and colleagues represent diverse backgrounds and experiences. We take pride in being an equal opportunity employer, actively encouraging applications from individuals from all walks of life. Our belief is that everyone irrespective of age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs, has the potential to thrive and contribute.

We embrace the differences that make each of our colleagues unique, fostering an inclusive environment where everyone can be their authentic selves and feel a sense of belonging. To ensure that your journey with us is accessible if you have any individual requirements we invite you to communicate any specific needs or preferences you may have during any stage of the recruitment process. Our team is available to support you; feel free to reach out to ([email protected]) if you need anything

Be Yourself in Your Application! At Rentokil Initial, we value innovation, but we want to see the real you! While AI can help with structure and grammar, make sure your application shows your true passion and understanding of the role. A personal touch will help you stand out.