Direct Mail and Programs Specialist

Job Summary

This role will support the development and management of marketing programs (internal programs and with external partners). This person will also lead the direct mail nurture strategy and will be responsible for planning, executing and reporting of marketing direct mail campaigns. This candidate should be analytical and passionate about mail quality, process, and efficiency.

Key Performance Indicators

• Revenue generated from programs

• Conversion rate

• Cost per customer acquisition

• Lifetime value

Key Relationships

• Collaborates with internal marketing stakeholders (campaign & promo team, brand and content team, insights & analytics team) to support ongoing marketing campaigns

• Consults with internal/external stakeholders to develop and implement direct mail marketing plans

• Coordinate with the CRM team  to create a seamless strategy from lead journey through customer onboarding

Principal Duties and Responsibilities

• Develop new programs that will drive revenue and maintain the programs ecosystem to maximize business revenue.

• Monitor programs, drawing actionable insights from performance, and implementing best practices in future initiatives.

• Manage the planning, execution, reporting and analysis of Direct Mail marketing campaigns

• Campaign administration to include: proofing materials to ensure they meet established branding guidelines, scheduling, invoicing and reconciliation

• Design and launch test plans that deliver new customer growth and refine plans based on learnings 

• Collaborate with the Marketing team, agencies and other partners to set strategies, collect data and provide analytics and reporting

• Bring industry best practices to maintain the integrity of direct mail campaigns and ensure compliance with regulations

• Maintain documentation of direct mail procedures, training materials, and processes

Required Experience

• 5+ years experience in marketing

• 5+ experience managing direct mail B2C campaigns, including design, production and print 

• Must display excellent time management and organization skills 

• Experience working on multiple projects with different timelines

• Knowledge of marketing principles, methods, and practices

• Exceptional attention to detail and analytical skills

• Strong public speaking and presentation skills

• Computer skills with Microsoft Office (Word, Excel, PowerPoint, Outlook, Google Suite)

• Project management skills

Required Leadership Traits and Characteristics

Must be a team-player, able to effectively communicate with various stakeholders

Formal Education, Qualifications or Training

• Bachelor’s degree in Marketing or related field and 5 years of marketing experience required, or an equivalent combination of education and experience

• Master’s degree preferred