Rentokil Initial - Global Head of Marketing: Pest Control
Join Our Team and Make a Difference
We're currently seeking a Head of Marketing for Pest Control, based in our Crawley office
The Category Marketing team is part of the Group Marketing and Innovation (M&I) function of Rentokil Initial.
The team partners with regional and country businesses to drive growth through strategic initiatives, including launching new innovations and product range extensions, creating targeted campaigns to accelerate innovation adoption and expand our core product range and building brand leadership across digital and traditional marketing channels
The team provides inputs to many business processes in the form of sector & competitor insights and customer & market needs. We focus specifically on ensuring that our Sales and Service colleagues receive the right level of information and support, providing them with business-leading training content. The Category Marketing team actively source and share best practice across the group.
The team interact with a variety of stakeholders, from our Leadership team, senior leaders, M&I colleagues, Sales and Marketing leaders in our local markets and also through our Learning and Development and Technical and Digital colleagues. This is a challenging and pivotal role for the on-going development of the Pest Control category in the Rentokil Initial Group. It sits as part of the Marketing & Innovation central functional team, whose role in the group is to lead the development of category strategy and implementation for the Group’s international businesses.
Main responsibilities
Commercial Strategy
- Drive the commercialisation of pest control solutions across the group, including existing core solutions, digital platforms (PestConnect) and new innovation. Facilitate and share industry best practices.
- Lead the strategic agenda for the category including opportunity gap analysis and forward roadmap development
Product Development & Go-to-Market Leadership
- Lead the go-to-market (GTM) strategy for internally developed pest control hardware and solutions.
- Define market requirements and product specifications for new pest control innovations.
- Develop differentiated value propositions and service offerings that address customer needs, collaborating with regional business units to ensure successful implementation across all markets.
- Provide comprehensive launch support encompassing all commercial elements: market, customer and competitor analysis, market targeting, pricing strategy, marketing campaigns, internal stakeholder engagement, training programs and performance analytics.
Performance Management & Reporting
- Establish clear performance criteria and tracking methodologies with stakeholders prior to launch.
- Monitor, measure, and report on post-launch performance to both central leadership and in country teams.
- Document and disseminate learnings and success stories to optimize future launches and campaigns.
Cross-Functional Coordination
- Coordinate project delivery activities to ensure local teams are fully equipped and positioned to maximize benefits upon market entry.
- Facilitate seamless handover and implementation support across regions.
Brand Development & Thought Leadership
- Support Rentokil brand positioning by creating compelling content that reinforces the company’s expertise in pest control.
- Serve as the primary thought leader for pest control solutions, maintaining comprehensive awareness of company activities, competitive landscape, and evolving customer needs across industry sectors, company sizes, and stakeholder roles.
Best Practice Development & Knowledge Sharing
- Cultivate relationships and develop business intelligence to identify best practices that can be scaled into repeatable models for international deployment
- Drive initiative sharing and best practice adoption to generate incremental revenue exceeding £10 million annually
Requirements:
Knowledge, Skills and Experience
- A passionate business marketeer, with understanding and practical experience of proposition development, global-scale launches and marketing levers.
- Strong commercial skills demonstrated in a B2B environment.
- Demonstrable, successful launch of integrated communication campaigns.
- Experience of all aspects of the marketing mix, including segmentation, proposition development, customer insight and profiling.
- Strong marketing planning and implementation experience; ability to think strategically and act tactically at pace.
- Demonstrable record of take-to-market delivery in challenging environment with challenging lead times.
- A proven track record of managing and mentoring high-performing marketing teams.
- Project Management experience and the ability to manage multiple projects and work streams simultaneously.
- Results-oriented with a strong track record of meeting stretch goals.
- Strong communicator who can operate and build relationships at all levels, gaining respect and credibility. Ability to motivate cross-functional teams to deliver and influence senior decision makers to gain commitment.
- Innovative and has the ability to identify new opportunities in a crowded competitive marketplace
Qualifications
- 4-7 years business to business marketing experience with a business degree or marketing qualification.
- Fluency in an additional languages is highly desirable.
Benefits:
Benefits:
- Competitive Salary and Bonus scheme
- Private Health Insurance Scheme
- Enrollment in our company pension scheme.
- Exciting discounts and cashback offers from over 3,000 retailers with RI Rewards.
- Employee Assistance Programme (EAP) - free to access and available 24/7 to you, your family, and friends.
- Long service recognition - includes an extra five days of annual leave entitlement after five years of service.
- Refer a Friend - earn up to £1,000 for referring someone to work for Rentokil Initial.
A Company Putting “People First”
Rentokil Initial (FTSE100) is one of the largest business services companies in the world, operating in over 90 countries and providing services that protect people and enhance lives. Rentokil is the world’s leading commercial pest control services provider, Initial is the world’s leading commercial hygiene services provider, and Ambius is the world’s leading provider of plants and scenting.
As a business, we focus on the Right People, doing the Right Things, and in the Right Way. We invest a lot of time and money in training and developing all our colleagues to be the best they can be, and we are always looking for talented and driven people to join our Rentokil Initial Family.
Our Social Links
Website: https://www.rentokil-initial.co.uk/
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Rentokil Initial are an equal opportunities employer and are committed to creating a diverse working environment. To find out how we process your data view our careers privacy policy here
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