Marketing Lead - East Africa

Rentokil Initial is a global services company with over 70,000 employees in 90 countries, focused on technology and innovation to enhance lives through pest control, hygiene, and interior improvements. We prioritize employee development, feedback, and uphold equality and fairness as core values. Our values of Service, Relationships, and Teamwork are integral to our culture.

Rentokil Pest Control leads the commercial pest control industry. We are known for our technical expertise, we provide essential, high-quality pest control services.

Initial Hygiene is the top hygiene services provider. We offer tailored hygiene products across various sectors, recognized for our quality and integrity.

The Rentokil Initial Head Office supports functions like HR, IT, Finance, and Marketing, with a marketing role available in EAST AFRICA - Nairobi, Kenya.

Job Purpose:

The Marketing Lead for East Africa is responsible for developing and implementing a full-spectrum marketing programme, with the primary objective of generating high-quality sales prospects, including digital enquiries and technician leads. This role is crucial for hitting sales targets and involves a hands-on approach to digital marketing, product & innovation launches, brand campaigns, and managing marketing collateral, ensuring alignment with overall business objectives.

Areas of Responsibility:

• Marketing Strategy & Planning:
• Develop and execute marketing plans for growth and lead generation.
• Analyze market trends for strategy refinement.
• Track key marketing metrics and ROI.
• Digital Marketing:
• Implement and manage digital marketing strategies, including SEO and social media.
• Optimize digital channels for lead conversion and manage budgets.
• Product & Innovation Marketing:
• Support new product launches and develop marketing materials.
• Customer & Brand Management:
• Conduct customer research and enhance brand reputation through multi-channel campaigns.
• Coordinate internal communications and recognition programs.
• Collateral Production:
• Manage marketing materials, media events, and promotional items.
• Team & Stakeholder Collaboration:
• Oversee the Digital Marketing Executive and Product Marketing Graduate.
• Align marketing activities with sales objectives and collaborate with IT, Finance, and Operations.

Requirements:

Essential:

• 5 years in a marketing role, ideally B2B.
• Proven lead-generation strategy development and execution.
• Hands-on with digital marketing (SEO, social media, content, website management).
• Experience with product launches and marketing initiatives.
• Some experience in managing or mentoring junior staff.
• Strong analytical and project management skills.
• Commercial mindset with an understanding of marketing's role in business growth.
• Excellent communication skills.
• Bachelor's degree in Marketing, Business Administration, or related field.

Desirable:

• Professional marketing qualification (e.g., CIM).
• Experience in a similar industry or fast-paced service environment.
• Familiarity with CRM and marketing automation platforms.

Benefits:

1. Medical Coverage: Arranged upon employment start.
2. Pension & Life Assurance: Established post-employment confirmation.
3. WIBA Coverage: Effective immediately upon joining.
4. Working Hours: Mon-Fri 7:30 AM - 5:00 PM; Sat 8:00 AM - 12:00 PM (alternate Saturdays off).
5. Leave: 23 days paid annual leave, paternity/maternity leave, sick leave, and compassionate leave; increases to 30 days after five years.
6. Tools Provided: Mobile phone, laptop, and necessary resources.
7. Professional Development: Training opportunities through various programs and access to free online courses.
8. Quarterly Incentives: Possible earnings boost and incentive trips during vacations.
9. Advancement Opportunities