This is an exceptional opportunity to join Rentokil Initial plc, a global support services company, operating in all of the major
economies of Europe, North America, Asia Pacific and Africa:
● We offer a wide range of services to businesses, the public sector and residential customers.
● Rentokil Initial operates in almost 80 countries with 2019 revenues of >£2.6bn.
● We are a ‘people business’ with over 36,000 colleagues.
● Market leading position in major markets - UK, US, Australia and France.
● Our core market categories are Pest Control and Hygiene/Washroom services.
● Cash generative businesses with good operating margins.
● Contract based businesses with >85% retention rates.
● Diversified customer base with no customer representing >2% of revenue.
● A website estate of over 190 websites across 80 countries.
Purpose of Role
The role of the Organic Search Specialist is to leverage the Organic Search landscape and to lead activities relating to
optimisation, Keyword and Competitor Analysis and Technical SEO In addition, the role will audit, monitor and implement SEO
best practice to maximise the discoverability and performance of our websites across organic and paid channels that target
local users with the goal of driving lead flow.
This role will be report into the SEO Manager and sits within the Digital Performance Team working with colleagues in roles
covering Data & Insight, Paid Search and Content but will also collaborate with the Customer Experience, Digital Projects and
Deployment, Digital Account Management and our key markets globally.
Key Responsibilities
The Organic Search Specialist will be primarily responsible for leading, planning and executing actions across the Rentokil Initial
and subsidiary brand web estate, that directly improve the performance of our targeted search visibility and lead flow.
The key responsibilities will span across digital marketing channels for both B2C and B2B audiences across digital marketing
platforms and include defining reporting requirements for extraction of data & insights.
The role’s key responsibilities will include:
▪ Responsible for supporting the Search Marketing team across SEO, Data & Insight, and Content to action and deliver priority
Organic Search projects across Rentokil Initial and its subsidiary brands globally.
▪ Assisting and supporting the Digital Projects & Deployment team where required with the rollout of new and existing
digital projects; for example, new website crawls & launches in Magnolia, international & local competitor analysis,
B2B campaign optimisation or organic & paid social media initiatives.
▪ Assisting in the development of SEO management processes and procedures, best practice and self-help guides to support
Rentokil Initial and subsidiary brand colleagues.
▪ Be a reliable, technically sound, and knowledgeable SEO contact for our international markets for any BAU SEO related issues
with their websites. If required, assist the SEO team in troubleshooting sticking points in organic growth and help develop future
SEO strategy.
▪ Collaborating with Customer Experience, Digital Projects and Deployment, Digital Account Management and third party
vendors to deliver the operational implementation of RI’s Digital Search Strategy.
▪ Responsible for working across the organic & local search landscape and delivering across both organic and paid search
channels to support Rentokil Initial and its subsidiaries leverage organic search volumes to drive conversions and lead flow
▪ This role will support global markets with the implementation and optimisation of their organic search channel
▪ Support with developing and evangelising SEO best practice and share global insights to ensure markets maximise their
opportunity to deliver a return on their investment
▪ Manage and support the organic search landscape across Rentokil Initial and its subsidiaries which will include liaising with,
Digital Account Management team and the local markets around optimisation of transactional pages, keyword &
competitor analysis, schema recommendations, and any other organic search optimisation activities.
▪ Liaise across the Performance Marketing Team to identify organic keyword opportunities that can be fed back into the local
market teams and support the optimisation of Google Post campaigns and content topics and keywords to target these terms.
▪ Liaise with the local markets to collate all of the necessary information required and manage all communication with the
markets in conjunction with the Digital Account Management team to ensure that progress is tracked against organic search
deliverables.
▪ Work with the Customer Experience team to ideate organic search improvements that could drive conversions, like split
testing third-party on-page review PLP layouts, messaging, CTAs or placement or where required requesting access or support
with available local market user research and insight
▪ Plan, support or execute Organic SEO actions and insights delivered by routine website audits to ensure that our websites
conform to high quality SEO standards and best practice
▪ Support where required with analysing possible factors involved in any drops in organic search performance for the digital
properties in the Rentokil Initial and subsidiary brand portfolio
▪ Use all available free or paid for third-party SEO tools to propose prescriptive on and off-page paid search or SEO
recommendations to reverse any downward trends e.g. Google Search Console, SEMrush, GA4, Conductor etc
▪ Support implementation or coordination of both on and off-site audit recommendations for all relevant SEO factors that impact
organic performance. This is to include XML sitemaps, crawl error management, page & URL structure, image optimisation
and other search marketing activities as required
▪ Support the Data & Insights team in defining the reporting on keyword search volumes for key markets and sharing
findings and recommendations with markets and in our global reporting landscape.
▪ Lead and deploy SEO recommendations for key cities. Use established best practice local SEO strategy to optimise our key
branch pages. Liaise effectively with our international markets to propose prescriptive local SEO recommendations based on
this strategy and analysis.
▪ Where required, collaborate effectively with external SEO agencies to assist in developing, facilitating and assisting with
Organic SEO strategy and planning.
▪ Stay up to date with developments within the SEO industry such as algorithm enhancements and new technologies, and adapt
the approach and strategy to ensure best practice is maintained in an ever changing landscape.
Requirements:
Key Competencies
▪ Strong knowledge and experience of technical SEO considerations, analysis & reporting, on-page, local search strategies as
well as how social media benefits organic search visibility
▪ Good understanding and experience of SEO best practices: including defining technical considerations through audits, making
on-page recommendations, understanding the organic local search ecosystem and how
social media could be used as part of a holistic strategy
▪ Understanding of search engine algorithms and their impact on the organic performance of websites
▪ Understanding of technical SEO changes (e.g. robots.txt optimisation, 301 redirects, hreflang, canonicalization, schema, etc.)
▪ Use 3rd party audit / SEO / Search tools to carry out web quality audits. Examples include SEMRush, deep dive site crawlers
such as Screaming Frog and backlink auditors such as Kerboo/Ahrefs.
▪ An ability to work in a collaborative manner with colleagues in the wider Digital Team, different departments in M&I and
colleagues globally.
▪ Preferably some experience of working within enterprise content management systems and some experience around web
content creation and entry.
▪ Keep up to date with current digital marketing trends & technologies
▪ Experience in MS Office or Google Apps is essential
▪ Highly analytical and numerical, with attention to detail and a meticulous mindset
▪ Results oriented with an ability to work to tight timelines.
▪ Appetite for continuous learning and personal development.
▪ Strong understanding and experience in Googles own web monitoring and analytics tools such as Google Search
Console, Google AdWords, Google Analytics, Google Data Studio and Google Trends. Use these tools
effectively to help develop the Digital Marketing strategy as well as identify possible
fluctuations in local web performance and the possible reasons behind these.
Additional Competencies (advantageous but not essential)
▪ Understanding of the web development cycle and web technologies
▪ A good understanding or experience using WordPress (or similar), paid landing page platforms, B2B insight services or other
marketing technology landscapes and platforms
▪ Understanding of HTML5, CSS, JavaScript, XML or other programming languages eg PHP, etc
▪ Image manipulation skills, e.g. Photoshop, Fireworks
▪ Additional European language skills a plus
Personal attributes
● Strong time-management skills a must
● Strong organisational skills
● Attention to detail essential
● ‘Process’ driven
● Ability to work on multiple projects
● Self-disciplined, motivated and committed to delivering work to agreed deadlines
● Strong written and oral communication skills
● Essential to be able to work within a team but also on own initiative
● Good interpersonal, teamwork and collaboration skills
● Flexible attitude and approach to working
● Ability to pick up new tools quickly.
Qualifications
Undergraduate degree or qualification in Marketing, IT or similar
Benefits:
- Competitive salary
- Hybrid working
- Rentokil Initial Reward Scheme
- 23 days holiday, plus 8 bank holidays
- Employee Assistance Programme
- Death in service benefit
- Healthcare
- Free parking
At Rentokil Initial, our customers and colleagues represent diverse backgrounds and experiences. We take pride in being an equal opportunity employer, actively encouraging applications from individuals from all walks of life. Our belief is that everyone irrespective of age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs, has the potential to thrive and contribute.
We embrace the differences that make each of our colleagues unique, fostering an inclusive environment where everyone can be their authentic selves and feel a sense of belonging. To ensure that your journey with us is accessible if you have any individual requirements we invite you to communicate any specific needs or preferences you may have during any stage of the recruitment process. Our team is available to support you; feel free to reach out to ([email protected]) if you need anything
Be Yourself in Your Application! At Rentokil Initial, we value innovation, but we want to see the real you! While AI can help with structure and grammar, make sure your application shows your true passion and understanding of the role. A personal touch will help you stand out.
+(1).png)
