Paid Search Specialist

The role’s key responsibilities will include:

▪ In conjunction with the Paid Media Manager, deliver the operational implementation of RI’s Paid media Strategy

▪ Provide our markets with support and advice on optimisation strategies for Paid Search management and best practices

▪ Assist with the strategy and planning for improving and maximising the Global ROI of Paid media

▪ Execute paid search conversion rate tests, collect paid search performance data and extract spend, conversion and keyword insights into actionable plans that drive optimisation activities in global markets

▪ Create & maintain best practice documents & guides to share with markets

▪ Pro-actively test, evaluate & maximise the efficiency of Google product betas, incorporating those that are successful into best practices

▪ Maintain strong market relationships, keeping them up to date on the progress and success of campaigns

▪ Monitor, analyse and provide detailed reports & recommendations on paid media performance for markets, including but not limited to, audits and ROI analysis.

▪ Investigate account & agency issues and source best-practice resolutions

▪ Support the Quality Score improvements across accounts

▪ Support the sharing of paid search learnings with the SEO team and all other digital channels

▪ Leverage organic search insights and plug them into paid search channels

▪ Where required set-up and manage accounts or campaigns to drive acquisition

▪ Lead the creation, development & management of paid landing pages, collaborating with UX/CRO to test new features and implement proven features onto the main website

▪ Assist with the expansion into other paid marketing channels, such as Paid Social, Local Service Ads, Display & Video advertising.

Requirements:

Do you have what it takes? If you wish to be considered for this role you will need:

▪ Minimum 12 months experience in Google Ads Paid Search

▪ Google Ads Certified

▪ Excellent working knowledge of Microsoft Office / Google Suite, especially Excel/Sheets

▪ Excellent English written and verbal communication skills

▪ Google Ads Interface and Editor experience

▪ Experience with analysis and reporting

Benefits:

• Competitive salary
• Hybrid working - working partly from home and partly from office
• Rentokil Initial Reward Scheme
• 23 days' holiday, plus 8 bank holidays
• Employee Assistance Programme
• Death-in-Service Benefit
• Free parking
• Bonus Scheme
• Healthcare
• Pension

Equal Opportunities
Rentokil Initial regards equality and fairness as a fundamental right of all of its colleagues. Every colleague is required to support the company to meet its dedication to provide equal opportunities in employment and avoid unlawful discrimination. Rentokil Initial considers that all colleagues have a duty not to discriminate against any of their colleagues on any unlawful grounds.