Rentokil Initial (FTSE100) is one of the largest business services companies in the world, operating in 91 countries and providing services that protect people and enhance lives. Rentokil is the world’s leading commercial pest control services provider, Initial is the world’s leading commercial hygiene services provider and its Ambius business is the world’s leading provider of plants and scenting.
We have a great opportunity for a Senior Email Marketing Executive wanting to join a dynamic marketing team and help deliver an exciting email programme. We are looking for someone with an interest in data segmentation and manipulation, to ensure that we target the relevant audiences with our email communications. The role will liaise with Marketing Managers to discuss, and refine target audiences for their business communications.
This role will support the UK Marketing team across our family of businesses, delivering the day-to-day communications as set out in the Email Marketing programme. The role will utilise data analysis to gain insight into how we can further optimise campaigns to ensure we are targeting the right recipients, with the right messages.
The purpose of this role is to provide support to the Email Marketing Specialist and Marketing Managers across our family of businesses. This role is based at at Claremont offices in Capetown.
Requirements:
PRINCIPAL DUTIES & RESPONSIBILITIES
- Creating and developing targeting workflows for email marketing campaigns.
- Assisting in data requests for multichannel campaigns as required.
- Issuing email marketing campaigns, working to schedules as set out in the marketing calendar across all businesses.
- Reporting and providing up-to-date performance indicators of email marketing campaigns.
- Testing and revising targeting campaigns based on performance indicators.
- Providing analysis and understanding on key campaign performance metrics.
- Maintaining customer databases and subscription preferences.
- Creating segments to target audiences within our email marketing tool.
- Understanding of how to make best use of available data.
SKILLS and COMPETENCIES
- A background in data segmentation preferably with an interest in Marketing. Ideally, educated to degree level or suitable work experience
- A good understanding of best practices in email marketing
- An understanding of automation technology
- Intermediate skills in Google / MS Office Suite or equivalent, with a good level of competency using spreadsheets for calculations of large datasets
- Basic HTML, CSS and JavaScript knowledge, or willingness to learn
- A genuine passion for digital marketing, technology and user experience
- Ability to think outside the box and bring new and innovative ideas to the table
- A “Learner's Mindset” - willing to experiment with technology to create solutions
- Knowledge of GDPR best practices
- Understanding of how to manipulate large data
- The ability to work successfully in a team, supporting remote colleagues with campaigns
- Excellent data and visualisation skills
- Comfortable working with data and multiple data sets.
- Good analytical skills
- The ability to work with own initiative and to work to deadlines
- Confidence pitching ideas or giving feedback to senior colleagues and peers based on your knowledge and expertise and work in a collaborative manner
- Ability to think outside the box and bring new and innovative ideas to the table
- Ambition for career progression within a Marketing role
QUALIFICATIONS and EXPERIENCE
- Bachelor's degree in marketing, communications, journalism, or a related field/ equivalent qualification
- You must have attention to detail with an interest in current internet trends and technologies.
- Equally important is your highly organised approach and strong presentation skills.
- You will be a superb team player whilst retaining the ability to work independently.
- Results-driven, your flexibility and communication skills will be second to none.
Benefits:
Benefits including:
- Company contribution to Medical Aid and Pension / Provident Fund
- Opportunity for Growth and Development
Employment Equity
Rentokil Initial believes in diversity and thus offers all employees opportunities and avoids discrimination in compliance with the Employment Equity Act. Our selection process will therefore give preference to suitably qualified Employment Equity candidates in order to to achieve our Employment Equity numerical targets.
Do you love to provide a valued professional service throughout your community? Do you feel like you could do the job well? Apply for the role today!
