Senior Marketing & Customer Experience Executive - Hong Kong & Macau

Key Responsibilities

Marketing Focus:

• Plan and develop local marketing campaigns encompassing social media, digital marketing, product launches, and customer events.
• Liaise with Global and Regional Brand & Marketing teams to align local initiatives and meet key marketing KPIs.
• Drive digital marketing campaigns across platforms including Facebook, LinkedIn, YouTube, SEM, and e-newsletters.
• Manage and update company digital platforms, design marketing communications materials, and assist in the implementation of Hubspot.
• Help develop comprehensive retention strategies by building communication touchpoints across multiple channels.
• Coordinate with internal functions and external vendors to successfully execute campaigns and events.
• Prepare detailed marketing tracking reports on market trends, sales, customer value growth, and loyalty to drive continuous improvement.

Customer Experience Focus:

• Ensure the effective implementation of customer relations structures and procedures.
• Execute and evaluate customer satisfaction programs (CVC) to boost client retention and gain customer confidence.
• Analyze survey results and highlight key trends, patterns, and areas for development to the broader business.
• Collaborate with cross-functional stakeholders to address gaps and ideate multi-faceted solutions.
• Develop sales process mapping to help teams understand current workflows and identify areas for improvement.
• Partner with IT teams to identify opportunities to automate processes and reduce manual efforts.

Requirements:

• A degree holder in Marketing or a related discipline, ideally with 5 years or more of marketing experience.
• Highly social media literate with strong knowledge of SEM, CRM, Google Analytics, Google Ads, Illustrator, Canva, and Photoshop.
• Hands-on experience with paid acquisition channels, such as Google Ads, Meta Ads etc.
• Detail-oriented and organized, with the ability to handle multiple priorities, meet strict deadlines, and able to work under pressure.
• Strong commercial sense combined with marketing expertise, and a great team player with excellent coordination and communication skills
• Excellent command of both written and spoken English and Chinese (Cantonese and Mandarin).
• Candidate with more experience will be considered as Assistant Marketing Manager

Benefits:

Are you interested? Here's what you can expect when you join us

• Competitive salary package
• 13-month salary
• Dental insurance
• Annual medical check up
• 5-day work week
• Paid Public Holiday
• Annual Leave
• Marital leave
• Medical insurance (Outpatient /Chinese Herbalist & Acupuncture and In-hospital services)
• Offer learning & development and Training program
• Excellent promotion opportunities
• Excellent company culture
• Staff recognition awards