Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period!
For more information about our benefits, see below!
We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world's leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to "protect people, enhance lives, and preserve the planet."
Job Summary:
This role is responsible for developing and executing marketing campaigns and messaging to generate awareness, demand and interest in the organization’s products and services within their designated campaigns. The primary goal is to generate leads for the sales team and measure the effectiveness of campaigns in an effort to grow sales within lines of business (LOBs) and ultimately result in revenue growth for the company.
Key Performance Indicators
Marketing qualified leads (MQLs): deliver to goal on the total number of MQLS (leads that meet specific criteria) and are considered ready for further engagement by the sales team.
Sales Qualified Leads (SQLs): deliver to goal on the total number of SQLs (leads more likely to convert into customers) generated by marketing efforts.
Conversion rate: keep the percentage of MQLs that ultimately convert into SQLs at agreed levels.
Cost per lead (CPL): Manage the cost of acquiring a single lead through marketing efforts to ensure positive ROI.
Return on investment (ROI): Keep a positive ROI for the revenue generated compared to the cost of the marketing campaigns.
Engagement metrics: manage click-through rates, open rates, and overall engagement to meet industry averages.
Vertical Growth: increase RTX share of customers in the key verticals in which they manage.
Brand Awareness: increase awareness of RTX as industry leader within their designated verticals.
Principal Duties and Responsibilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
Develop comprehensive/multi-channel campaigns and messaging targeting prospects and current customers to drive LOB growth.
Driving lead generation and revenue growth through strategic marketing programs and tactics for LOBs..
Partner with Commercial Product Marketing team to drive revenue growth through execution of bundling campaigns to increase service penetration to current customers...
Develop customer acquisition campaigns from the initial brainstorming and research phase through production. Partner with relevant teams (MarTech/Paid Media, etc) on the implementation across various channels. Learn, optimize and report.
Develop CRM campaigns to nurture current customers and drive retention and partner with MarTech team on the execution of efforts.
Partner with MarTech team to create and optimize landing pages and forms to optimize conversion rates.
Plan, manage, optimize multichannel content to feed different marketing and sales funnel stages.
Drive the right message for assigned LOBs in our websites by partnering with the MarTech team to execute messaging strategy and implement any content update needs or new content additions.
Analyze and report on campaign performance to measure the effectiveness of campaigns and make data-driven decisions to optimize performance.
Collaborate with sales teams to ensure that the leads generated are high-quality and aligned with the company’s customer profile.
Track budget to ensure marketing campaigns and other efforts are executed within the approved budget.
Required Experience
Candidates must have 5 years of experience in marketing, demand generation, lead generation, or digital marketing.
Strong understanding of B2B sales and marketing principles, including account-based marketing, value proposition, content strategy and development, product promotion, and go-to-market planning and programs.
Deep knowledge of targeted lead generation, development, nurturing, and management.
Pest and/or service industry experience desired.
Strong project planning skills with the ability to start work early in the project life cycle.
Ability to edit highly technical work and translate it to reach different audiences.
Expert editorial knowledge and ability to ensure content and messaging adheres to established brand guidelines.
Experience with analytics and data-driven decision-making.
Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint) or Google Tools (Gmail, Docs, Sheets, Slides)
Experience with marketing automation tools, such as HubSpot, Marketo, Pardot, or Marketing Cloud.
Understanding of CRM tools, principles, practices, and applications.
Tech-savvy, capable of troubleshooting marketing and sales technology challenges
Required Leadership Traits and Characteristics
Highly creative, autonomous, self-starter, and problem solver.
Able to think strategically and engage with proper stakeholders and colleagues
Demonstrated time management skills, simultaneously participating in a broader range of activities and rethinking and redesigning processes to ease the work.
Strong presentation and communication skills.
Strong communication skills to effectively collaborate with sales teams, manage stakeholders, and communicate campaign results.
Excellent organizational skills with a heightened sense of attention to detail.
Strong interpersonal skills that allow for healthy internal and external relationships.
Formal Education, Qualifications or Training
Physical Demands and Working Conditions
The physical demands are representative of those that must be met by an employee to perform the essential function to this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Incumbent must be prepared to:
Move up to 10 pounds occasionally, by lifting, carrying, pushing, pulling, or otherwise repositioning objects.
Sitting for long periods of time while using office equipment such as computers, phones and etc.
Fingering and Repetitive motions; such as movement of wrists, hands and fingers while picking, pinching and typing during your normal working environment.
Express or exchange ideas with others through the use of spoken word, quickly, accurately, and at an easily audible volume, and receive detailed information through oral communication at usual speaking levels without correction, and/or make fine discriminations in the nature of sounds in the environment.
Incumbent is required to have:
Close visual acuity to perform detail-oriented activities at distances close to the eyes, as well as visual acuity to perform activities at or within arm’s reach with skill, control, and accuracy, such as preparing and analyzing data, viewing computer screen and expansive reading.
Incumbent will be subject to:
Inside working conditions: The change of building environment such as with or without air conditioning and heating.
Base Pay Range $84,300- $109,600 / year.
While starting pay falls within the given range, it can vary based on factors like geographic location, skills, education, and experience. Total earnings may also be affected by overtime, incentives, commissions, performance, and route assignment (where applicable).
#LI-Remote
Why Choose Us?
A career with the Rentokil family of companies can be a professional trajectory filled with opportunity. We pride ourselves on being a world-class team that rewards high performance, and we love to promote from within. We offer competitive pay and many of our roles offer performance incentives.
Below you'll find information about some of what we have to offer. All Full-Time Colleagues qualify for the following and Part-Time Colleagues qualify for most benefits after they meet certain criteria.
Click here to read more about our Total Rewards Program which includes:
Professional and Personal Growth
Multiple avenues to grow your career
Training and development programs available
Tuition Reimbursement benefits (for FT Colleagues)
Health and Wellness
Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1
Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more
Savings and Retirement
Work-Life Balance
Vacation days & sick days
Company-paid holidays & floating holidays
A company mindset that prioritizes health, safety, and flexibility
We are looking for individuals who want to make a difference where our customers live and work. Is that you?
This company is a Drug Free workplace.
Rentokil is committed to complying with all Federal, State, and local laws related to the employment of qualified individuals with disabilities.
Know Your Rights - Workplace Discrimination is Illegal
Pay Transparency - Nondiscrimination Provision
California residents click here to review your privacy rights.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
By applying to this job, you agree to receive initial texts from systems used on behalf of Rentokil North America, Inc., possibly including Workday, Loop, and HireVue. These systems utilize text messages to communicate with you throughout the application, interview, and pre-hire processes. You can set your communication preferences or opt out of text messages from each system at any time following the initial message. Message and data rates may apply.
+(1).png)
