Content Writer

Job Summary

This role will be responsible for creating content that can be leveraged in support of strategic and tactical marketing programs for Rentokil - Terminix and its subsidiary businesses. Programs include campaigns, digital efforts, thought leadership initiatives, trade shows, customer-facing events and programs. In partnership with leaders across the team, the copywriter will prioritize the objectives of building a cohesive messaging and market positioning strategy in an effort to influence the generation of new high-quality marketing and sales leads. Additionally, the copywriter is a key factor in the success of internal and external communication efforts and both the creation and distribution of valued content. Collaboration is critical for the success of this role, as working with peers in creative, cross-functional teams within marketing, sales, internal communications/HR, operations and the larger organization.

Principal Duties and Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Responsibilities and essential job functions include but are not limited to the following:

• Accountable for creating content to drive traffic, engagement, and leads that deliver sales and customer retention

• Collaborate with stakeholders across functions and teams to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost

• Research, write, and edit for content development, including, but not limited to: sales collateral, white papers, guides, emails, infographics, blogs, articles, video scripting, presentations, webinars, internal messages, and other writing support as needed.

• Approach the job with a brand publisher mindset: to create the content audiences are looking for and then to optimize the path to conversion

• Participate in the creation of an effective, relevant, executable, and measurable editorial content calendar for multiple brands, across multiple channels

• Ability to support multiple brands with different product and service lines

• Background in writing for science, service, or technical fields is a plus

• Proofread for grammatical, spelling, and content errors and inconsistencies.

• Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution, and measurement

• An understanding of traditional and digital marketing distribution channels including email, newsletters, community sites, blogs, social platforms, and websites. An appreciation for the best practice in content creation for each channel is necessary.  Knowledge of marketing automation software such as HubSpot is a plus. Familiarity with Adobe Creative Suite products is also a plus

• Participation in the integration of content programs with brand campaigns to drive brand to demand

• Participation in the creation/expansion of a dynamic, effective thought leadership program for relevant brands

• Assist in the creation of sales enablement tools designed to highlight our differentiators and value propositions

• The ability to present to Executives key elements and results of content initiatives

• Write clear and concise business-to-business operational communications, business-to-business marketing communications, and business-to-consumer marketing communications

• Meet tight deadlines and fast-turnaround requests

Key Performance Indicators

• Delivery: Execution to agreed Brand and Content Strategy Plan

• Efficiency: Transition Costs / Transition Timing

• Growth: Retention to targets

• People: Retention / Engagement / Enablement

• Market Success: Solution penetration / Residential penetration / Commercial penetration

• Brand: NPS / Awareness / Consideration / Transition

• 2-3 years of copywriting, journalism, or communications experience

• Able to edit highly technical work and translate it to reach broad audiences

• Able to work in a fast-paced environment and switch tasks quickly

• Expert editorial knowledge and ability to ensure content and messaging adheres to established brand guidelines

• General graphic design knowledge or understanding

• Knowledge of Salesforce.com and marketing automation software such as HubSpot is a plus

• Expert understanding of brand management, brand positioning, awareness

• Aware of conversion rate optimization tactics and the ability to leverage campaign KPIs and foresight for maximum ROI

• Advanced knowledge of Google Platform tools and services

• Knowledge of prominent PPC platforms, including but not limited to: Google AdWords, LinkedIn, Facebook, and Bing

Required Leadership Traits and Characteristics

• Strong project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales

• Experience managing projects is appreciated but not required

• Highly creative, autonomous, self-starter, problem solver

• Able to think strategically and engage with proper stakeholders and colleagues 

Formal Education, Qualifications or Training

• Bachelor’s degree in a related area, BA or BS; Master’s degree a plus