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For more information about our benefits, see below!
We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world's leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to "protect people, enhance lives, and preserve the planet."
Job Summary
This role is responsible for driving organic growth and conversions across all Rentokil Terminix brands via website traffic and other digital platforms. With the support of a team of SEO specialists, this role will focus on current and emerging opportunities in SEO to expand the organic footprint of the company and drive leads.
Key Performance Indicators
Drive organic growth on all Rentokil Terminix websites
Positively impact revenue with SEO strategies
Support the broader digital marketing strategy with on and off site optimization efforts
Leads a team of marketing specialists to support strategies and achieve growth goals
Principal Duties and Responsibilities
Meets or exceeds growth targets for the organic search channel including increased impressions, clicks and conversions from organic search.
Develops and implements SEO initiatives to attract new and incremental conversions and revenue.
Understands and implements SEO best practices and stays up-to-date on the ever changing landscape of organic search. Keeps our site(s) continuously improving by managing on-page and off-page factors.
Closely and continuously monitors direct and indirect communications from and about key search engine partners, including Google, Bing and others.
Works with our team to enhance our site & platform as needed to dominate organic search, representing our team when it comes to planning, developing, testing, and rolling out related fixes and enhancements.
Creates or partners with content writers to develop keyword-rich content and improve the topical relevance of category, product and landing pages across the site.
Reviews performance of campaigns using internal and external reporting and analytics tools.
Delivers concise and literate reporting to key stakeholders, including performance, placement/partnership flight calendars, opportunity evaluations, and more. In addition to your channel-specific reporting, deliver integrated reporting with other channel managers.
Partners with internal teams to integrate executions into holistic marketing campaigns supporting our seasonal and promotional events.
Consistently innovates, explores, learns, tests, executes and iterates. Develops and maintains a culture and discipline of testing, research, competitive analysis and data-driven decisions to optimize future plans.
Stays up to date with the latest developments in the industry. Closely monitors the competitive landscape.
Evaluates new technologies, strategies, and tactics, bringing recommendations back to the team to ensure our continued evolution and growth.
Demonstrates the ability to develop team members.
Investigates and proposes unique competitive marketing strategies to support traffic growth.
Utilizes internal and external resources and tools to monitor trends and opportunities.
Engages with the team regularly to test new initiatives and troubleshoot strategies and tactics.
Understand our audience from new to existing clients to capture search demand at different points of the funnel.
Works with our Security, Privacy, and Legal teams to ensure our implementations comply with Company policies and state regulations.
Required Experience
Minimum of 5 years of successful experience growing business from organic search channels for large scale business.
History of continually making significant contributions to SEO team vision & strategy.
Deep hands-on experience with multiple industry-leading SEO research and crawling/auditing tools.
Skilled at getting buy-in from stakeholders - backing up suggestions/changes with solid data and compelling SEO reasoning.
Full spectrum on-page SEO expertise.
Communicates effectively to all levels of internal audiences; drives communication cross-functionally.
Knowledge of HTML markup, JavaScript, and web development.
Knowledge of server technologies (caching, environments, logging).
Demonstrated passion and experience in data-driven and consumer centric marketing.
Strategic thinker and fast learner.
Excellent partnership and collaboration skills.
Strong project management and organization skills.
Good understanding of digital marketing.
Strong communication and presentation skills with an ability to frame up succinct recommendations for leadership.
Strong knowledge of analytics, reporting, and data management tools
Required Leadership Traits and Characteristics
Outstanding communication skills with demonstrated ability to influence at all levels with a range of internal and external stakeholders including customers, employees, trade unions, investors, analysts, regulators, government bodies and suppliers as required.
Strives towards making a positive impact on society and the environment across the Marketing spectrum, establishing Rentokil Terminix as a leader in this space.
Able to demonstrate high levels of drive, work ethic and personal accountability with the ability to work under pressure while maintaining sound judgement and a rigorous focus on the details.
Formal Education, Qualifications or Training
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Why Choose Us?
A career with the Rentokil family of companies can be a professional trajectory filled with opportunity. We pride ourselves on being a world-class team that rewards high performance, and we love to promote from within. We offer competitive pay and many of our roles offer performance incentives.
Below you'll find information about some of what we have to offer. All Full-Time Colleagues qualify for the following and Part-Time Colleagues qualify for most benefits after they meet certain criteria.
Click here to read more about our Total Rewards Program which includes:
Professional and Personal Growth
Multiple avenues to grow your career
Training and development programs available
Tuition Reimbursement benefits (for FT Colleagues)
Health and Wellness
Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1
Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more
Savings and Retirement
Work-Life Balance
Vacation days & sick days
Company-paid holidays & floating holidays
A company mindset that prioritizes health, safety, and flexibility
We are looking for individuals who want to make a difference where our customers live and work. Is that you?
This company is a Drug Free workplace.
Rentokil is committed to complying with all Federal, State, and local laws related to the employment of qualified individuals with disabilities.
Know Your Rights - Workplace Discrimination is Illegal
Pay Transparency - Nondiscrimination Provision
California residents click here to review your privacy rights.
By applying to this position, you consent to receive an initial text message to collect your communication preferences. Message and data rates may apply. You can opt-out any time.
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