Marketing Segment Coordinator
- Marketing & Innovation
- Full-time
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Virginia Beach, VA
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We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world's leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to "protect people, enhance lives, and preserve the planet."
Hybrid schedule: This role will be in office 2-3 times per month
What does our Marketing Segment Coordinator do?
This role assists the Segment Marketing Manager on day-to-day activities, work assignments, campaigns, creative requests, and general tasks in order to successfully market the products and services of the company. The role also serves as the point of contact for all internal customer requests for support on collateral, trade shows, and promotional/selling activities associated with selling and promoting VDCI and SOLitude products and services.
Responsibilities and essential job functions of the Marketing Segment Coordinator include but are not limited to the following:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Responsibilities and essential job functions include but are not limited to the following:
Oversee the trade show and event schedule (85 events/year), including registering for events, coordinating booth shipments to and from events via our shipping partner Show Image, tracking booth shipments, and training sales representatives on proper booth set up and best practices
Maintain strong relationships with sales representatives and provide them with sales enablement tools as requested, including updating the digital sales resource website (Google Sites) with training/prospecting/educational resources, mailing marketing collateral, ordering business cards, etc.
Assist in executing marketing programs to promote VDCI and SOLitude products/services and to assist in increasing sales; including working with the Category Team to develop, coordinate, and track internal creative/online brief submissions.
Assisting with lead generation and sales support efforts by researching, tracking, and adding key contacts collected from trade shows or membership directories into a customer relationship management (CRM) database
Provide month over month and year over year reporting for: trade shows (total leads, conversions, and sales), advertising and promotions (placements, impressions, and applicable conversion data), campaigns (placements, impressions, conversions, and sales), social media (blog/newsletter/LinkedIn-impressions, subscriptions, key performance criteria established in personal goals and objectives), and web form performance data.
Work with the digital and creative teams to coordinate the update of website content (WordPress)
Point of contact for internal customers initiating work within the department or checking the status of jobs already in progress in support of the category sales plans.
Evaluate new membership or event requests from sales team as needed by researching membership or event benefits, audiences, etc., to determine if they align with our marketing and sales goals
Responsible for managing inventory of in-house premiums and fulfillment of contest prizes.
Complete other tasks as assigned - variety of administrative marekting, sales support, and communications tasks as needed
What do you need?
A minimum of 1-2 years of experience in a marketing or related field - Required
Bachelor's degree in a related area, BA or BS;
Highly creative, autonomous, self-starter, problem solver.
Able to work in a fast-paced environment and switch tasks quickly.
Understanding of brand management, brand positioning, awareness.
Knowledge of lead creation, development, nurturing, and management.
Working knowledge of the marketing automation system
Strong written and verbal communication skills
Organizational skills and a heightened attention to detail
Strong interpersonal skills that allow for healthy internal and external relationships are a must.
Strong computer skills; experience with Google Platform a plus
Understanding of content marketing and social marketing
Able to demonstrate high levels of drive, work ethic, and personal accountability with the ability to work under pressure while maintaining sound judgment and a rigorous focus on the details.
Knowledge of prominently known CRM platforms, Salesforce.com is a plus.
Knowledge of prominent PPC platforms, including but not limited to: Google AdWords, LinkedIn, Facebook, and Bing.
General graphic design knowledge or understanding in order to work with a graphic design team.
Must pass pre-employment background screen
Base Pay range: $22.60 - $32.78/hourly
While starting pay falls within the given range, it can vary based on factors like geographic location, skills, education, and experience. Total earnings may also be affected by overtime, incentives, commissions, performance, and route assignment (where applicable).
Why Choose Us?
A career with the Rentokil family of companies can be a professional trajectory filled with opportunity. We pride ourselves on being a world-class team that rewards high performance, and we love to promote from within. We offer competitive pay and many of our roles offer performance incentives.
Below you'll find information about some of what we have to offer. All Full-Time Colleagues qualify for the following and Part-Time Colleagues qualify for most benefits after they meet certain criteria.
Click here to read more about our Total Rewards Program which includes:
Professional and Personal Growth
Multiple avenues to grow your career
Training and development programs available
Tuition Reimbursement benefits (for FT Colleagues)
Health and Wellness
Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1
Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more
Savings and Retirement
401(k) retirement plan with company-matching contributions
Work-Life Balance
Vacation days & sick days
Company-paid holidays & floating holidays
A company mindset that prioritizes health, safety, and flexibility
We are looking for individuals who want to make a difference where our customers live and work. Is that you?
This company is a Drug Free workplace.
Rentokil is committed to complying with all Federal, State, and local laws related to the employment of qualified individuals with disabilities.
Know Your Rights - Workplace Discrimination is Illegal
Pay Transparency - Nondiscrimination Provision
California residents click here to review your privacy rights.
By applying to this job, you agree to receive initial texts from systems used on behalf of Rentokil North America, Inc., possibly including Workday, Loop, and HireVue. These systems utilize text messages to communicate with you throughout the application, interview, and pre-hire processes. You can set your communication preferences or opt out of text messages from each system at any time following the initial message. Message and data rates may apply.
About Target Specialty
Target Specialty Products is proud to be a leading national wholesale distributor of specialty agricultural chemicals, application equipment, products, supplies, services and education. We serve the entire United States from 42 conveniently located branch locations in the U.S. and Canada and provide products and services throughout multiple industries, in both the private and public sector.
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