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We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world's leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to "protect people, enhance lives, and preserve the planet."
Key Relationships
● North America Leadership Team (ELT)
● North America Marketing Leadership and Colleagues (MLT)
● Brand Leadership Teams (Pest, Specialty and Canada)
● Functional teams (eg. Sales, Ops, CX, Finance, HR, IT, Marketing & Innovation, Legal & M&A etc)
● Key suppliers, partners and consultants
● Appropriate Government and regulatory agencies
● Relevant external trade and industry bodies
Job Summary
The Sr Director Commercial Marketing, North America will be a dynamic, results-oriented leader that reports to the Chief Marketing Officer North America and oversees the successful development and execution of comprehensive marketing strategies aligned with our business goals to drive organic growth, increase brand equity and expand market share for our diverse, $2.2B business services segment, including Pest, Hygiene, Wellness & Environment. . These services go-to-market in both the US and Canada under multiple brands, including Terminix, Rentokil, Ambius, Target, Steritech, VDCI and SOLitude, while serving national, regional and local customer segments across varied industry verticals.
The Sr Director Commercial Marketing will be responsible to develop, nurture and lead a diverse team of marketing professionals, including direct responsibility for leaders in Commercial customer acquisition, CX and sales enablement. In addition, Leader Commercial Marketing will work closely with the executive team from each brand, including President and leaders across functions from sales and ops to CX and finance, to ensure alignment to and delivery of overall business growth plans. Planning and execution of plans will require close collaboration with leaders from multiple Centers of Excellence, including Performance Marketing, Insights & Analytics, Brand & Creative, etc.
The Leader Commercial Marketing is responsible for driving up to organic growth in line with the industry annually through:
1) Marketing Strategy for each business, including brand leadership, segmentation, winning propositions, effective targeting and demand gen, solution penetration, pricing growth and relationship management to ensure customer retention. That includes a strong understanding of market and industry trends, insights and competitive landscape.
2) Annual Planning that is aligned to the overall business plan and built to deliver organic growth across a multi-brand pest portfolio as well as our other Business Services brands. That includes growth across key verticals and with SMB, Regional and National Accounts. Plan will have clear actions, KPIs and ownership to ensure team can deliver to company expectations.
3) In-Year Execution, including delivery to plan as presented, measuring KPIs to leverage and/or pivot based on need and opportunity, and ongoing alignment with Sales, Ops and CX leaders to ensure resource optimization in achieving expected growth and maximize ROI. To achieve targeted organic growth, must deliver 8-10% YoY MQL growth, 6-8% pricing pass-through, 1.5-1.7 solutions per customer and 86-88% retention rate.
4) Lead a High Performing Team that is diverse, engaged, collaborative, and accountable to managing their function and/or brand to deliver to their stated plan within the resources allotted. The Commercial Marketing Team will be expected to understand and serve internal and external customers, while operating within the company mission and values. The Sr Director Commercial Marketing, North America should be a strong leader capable of delegating, a strategic thinker, and an effective communicator in order to meet aggressive growth goals for our business services brands. A self-sufficient individual comfortable working in a complex, evolving environment supporting unique plans for multiple brands and services across multiple verticals, customer segments and industries. Exceptional resource management, colleague development, organizational skills and leadership presence are a must.
Key Performance Indicators
● Strategic Planning: Developing strong growth plans that meet or exceed annual business goals
● Delivery: Execution to agreed Strategy Plan for each business and/or brand
● Efficiency: Transition Costs / Transition Timing / Budget
● Growth: New Customers, Solution Penetration, Innovation Revenue, Customer Retention
● People: Retention / Engagement / Enablement / Growth
● Performance Marketing: Execution of lead generation activities to support the commercial plan
● Customer Voice & Insights: Customer insights and performance metrics: measurement and recommendations on growth interventions
● Market Success: Solution penetration / Vertical / Commercial penetration / Innovation adoption
● Brand: NPS / Awareness / Consideration / Transition
● People: Retention / Engagement / Enablement / Development / Organizational Thought Leadership
Principal Duties and Responsibilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Responsibilities and essential job functions include but are not limited to the following:
● In partnership with the VP, Performance & Digital Marketing, and Insights Leader, along with the VP of Sales Operations, establish a comprehensive lead generation, management, and tracking process to accurately show ROI on marketing investment across all Commercial brands and LOBs
- Elevation of the lead generation process includes: ensuring a high quality and quantity of leads, establishing a follow-up process for turning cold leads into hot ones, for converting marketing leads into sales leads, innovative ways to capture leads, and leveraging our existing database more effectively. Additionally, ensuring all event opportunities are fully leveraged to capture leads, generate awareness, and manage our brands. Establishing true ROI for events is necessary.
● Execute successful marketing campaigns taking advantage of modern marketing technology and approach – AI, automation, ABM, retargeting – to establish brand leadership, build awareness, generate leads, upsell existing customers and support retention goals.
● Management of marketers, all of whom work remotely, so strong, effective and engaging leadership is critical.
● Budget management – planning, creating, and consistently tracking. Leveraging the Procurement team is a requirement.
● Evaluate current marketing structure and operations and take necessary steps to improve collaboration, workflows and tracking. Documenting best practices and establishing a relevant, ongoing training and development approach.
● Take a leadership role within the department, to ensure the success of each team member and the broader success of the department in an effort to continue to elevate Marketing’s profile.
● Work from a strategic point of view - The Sr Director Commercial Marketing will collaborate with other marketing leaders - the VP, Performance & Digital Marketing, of Sr. Director of Brand and Content, of PR, and Insights Leader, to create organic revenue growth through effective marketing initiatives – AI, content marketing, marketing automation, and ABM initiatives with relevant, effective messaging.
● Will partner with other cross-functional leaders – VP, Sales, VP, Operations, Leader of CX, VP, Sales Operations - to ensure alignment in planning and execution in order to optimize organic growth potential and meet plan. Will also need to have strong leadership presence in ELT meeting when representing marketing and/or presenting plans and results.
● Leverage our database and library of assets - The Sr Director Commercial Marketing will work with their team of marketing professionals to establish consistent and measurable initiatives to generate leads, create awareness, and build our brands through email marketing, webinars, collateral, direct mail, social networking, SEO, internal assets, thought leadership, tradeshows and events, customer programs, and more.
● Will own proposition across all brands, verticals and LOBs, ensuring a consistent approach that engages and inspires the customer. Specifically, this leader will be responsible for working with their team as well as sales, ops and CX leaders to create messaging that is dynamic, relevant, flexible, and effective in order to sell to new customers and upsell into existing customers.
● Analyzing insights, metrics and results is a critical element of the Sr Director, Commercial Marketing’s responsibility. Improving strategic decisions, recommending changes, being innovative all stem from knowledge gained in analyzing market dynamics and efforts of the team.
CANDIDATE SUMMARY
Required Experience
● A minimum of 10 - 15 plus years experience as an dynamic senior level leader with at least 5 years in a Senior Director or VP role, working with diverse teams in a field based business on a national scale.
● Bachelor’s degree in a related area, BA or BS; Master’s degree a plus.
● Strong presentation skills are required.
● Deep knowledge of lead creation, development, nurturing, and management.
● Must possess superior verbal and written communication skills.
● Excellent organizational skills with a heightened sense of attention to detail are key.
● Strong interpersonal skills that allow for healthy internal and external relationships are a must.
● Experience with the Google Platform is a plus.
● Experience with aspects of both B2B and B2C, including marketing, sales, service, customer relationship management (CRM), product, pricing and superior data analytics capability.
Required Leadership Traits and Characteristics
● Highly commercial and entrepreneurial with an attestable customer focus and growth mindset.
● Outstanding analytical and problem-solving abilities with a strong understanding of corporate marketing and influencing key financial performance indicators.
● Excellent people management skills with demonstrable experience of leading a large, dispersed and diverse workforce across multiple locations and national level.
● Excellent organizational and leadership skills with the ability to operate effectively both strategically and operationally as required.
● Outstanding communication skills with demonstrated ability to influence at all levels with a range of internal and external stakeholders including customers, employees, trade unions, investors, analysts, regulators, government bodies and suppliers as required.
● Strives towards making a positive impact on society and the environment across the ESG spectrum, establishing RTX as a leader in this space
● Able to demonstrate high levels of drive, work ethic and personal accountability with the ability to work under pressure while maintaining sound judgement and a rigorous focus on the details.
Formal Education, Qualifications or Training
Bachelor’s Degree or equivalent in a Business Development, Commercial or Marketing related subject Master’s Degree preferred
Why Choose Us?
A career with the Rentokil family of companies can be a professional trajectory filled with opportunity. We pride ourselves on being a world-class team that rewards high performance, and we love to promote from within. We offer competitive pay and many of our roles offer performance incentives.
Below you'll find information about some of what we have to offer. All Full-Time Colleagues qualify for the following and Part-Time Colleagues qualify for most benefits after they meet certain criteria.
Click here to read more about our Total Rewards Program which includes:
Professional and Personal Growth
Multiple avenues to grow your career
Training and development programs available
Tuition Reimbursement benefits (for FT Colleagues)
Health and Wellness
Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1
Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more
Savings and Retirement
Work-Life Balance
Vacation days & sick days
Company-paid holidays & floating holidays
A company mindset that prioritizes health, safety, and flexibility
We are looking for individuals who want to make a difference where our customers live and work. Is that you?
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