Senior Manager, Commercial Acquisition Marketing

The purpose of this role is to develop, execute and manage all Commercial marketing plans and programs to drive acquisition through the organization’s vertical-based strategy, delivering on growth goals, establishing vertical leadership and strengthening company's reputation as global industry leader. 

This role interprets business objectives and develops successful marketing programs from idea to execution, leveraging key relationships to drive success. They also ensure that the organisation's Commercial value proposition is clearly defined and distributed across all channels and targeted audiences, including internal. They must ensure execution is on-time and within budget, including management of the marketing calendar and team budget. 

Key Relationships

Key Performance Indicators 

• Delivery: Execution to agreed Commercial Pest Control Strategy Plan, including marketing calendar and budget

• Efficiency: Transition Costs / Transition Timing / Budget adherence

• Growth: Increase customer count overall and in key verticals / Retention of existing base / Increase in key LOBs / Increase in annual value

• People: Retention / Engagement / Enablement / Advocacy (internal and external)

• Market Success: Commercial penetration / Vertical penetration / Solution penetration / Annual value / Retention

• Brand: NPS / Awareness / Consideration / Transition

Principal Duties and Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Responsibilities and essential job functions include but are not limited to the following:

• Drive the organization's Commercial brand strategy.

• Develop and execute the organization’s vertical-based strategy to maximize growth, including serving as the internal champion to ensure alignment across all functions, in order to increase customer count/penetration in key verticals, increase penetration of LOBs by vertical and increase annual value by a customer while maintaining retention of the base.

• Liaise with various areas of the organization to ensure that the objectives and efforts of the Commercial marketing team are aligned with the organization's goals and deliver to the goals of vertical-based marketing plans.

• Liaise with Brand Team to create copy, source copy, and/or edit copy from other areas of the organization for Commercial marketing assets, articles, and communications.

• Manage marketing distribution channels including website, email, social media, and print.

• Partner with Performance Management Team to maximize website performance, track keyword rankings, and implement SEO strategies for Commercial, as well as analyze marketing programs and adjust strategy and tactics to increase effectiveness.

• Approve and track budget marketing expenditures.

• Set and achieve strategic goals related to campaign initiatives.

• Understand and guide efforts in graphic design as well as website creation and maintenance.

• Build and manage a network of reliable external agencies and marketing professionals to supply marketing services.

• Leverage internal and external resources to plan and conduct customer and market research needed to stay abreast of customer needs/expectations and competitor positioning.

• Partner with and support Sales in new business development initiatives.
   

• Bachelor’s degree in marketing, comms or a related area, BA or BS

• 5-7 years of Marketing management experience required.

• Strong understanding of B2B sales and marketing principles.

• Strong understanding of Account-Based Marketing (ABM) strategies and tactics.

• Deep knowledge of targeted lead generation, development, nurturing, and management.

• Pest and/or service industry experience.

• Strong presentation and communication skills are required.

• Must possess superior verbal and written communication skills.  

• Excellent organizational skills with a heightened sense of attention to detail are key characteristics of the perfect candidate. 

• The ability to hire, manage and develop a high-performing team of 3-5 is required.

• Strong interpersonal skills that allow for healthy internal and external relationships are a must.

• Experience with all aspects of marketing, including brand management, value prop & asset development, content strategies, product promotion, dynamic go-to-market planning, marketing training, and superior data analytics capability.

• Experience leveraging and supporting a large, field-based sales organization.

• Understanding of CRM principles, practices, and applications. 

• Strong computer skills, including fluency in cloud-based Marketing Software.

• Experience with the Google Platform.

Required Leadership Traits and Characteristics

• Highly commercial and entrepreneurial with an attestable customer focus and growth mindset.

• Outstanding analytical and problem-solving abilities with a strong understanding of corporate marketing and influencing key financial performance indicators including content strategies, marketing, and digital content.

• Able to demonstrate high levels of drive, work ethic, and personal accountability with the ability to work under pressure while maintaining sound judgment and a rigorous focus on detail.

Formal Education, Qualifications or Training

Bachelor’s Degree or equivalent in a Business Development, Commercial, or Marketing related subject  

Master’s Degree preferred

Physical Demands and Working Conditions

The physical demands are representative of those that must be met by an employee to perform the essential function to this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Incumbent must be prepared to:

• Move up to 10 pounds occasionally, by lifting, carrying, pushing, pulling, or otherwise repositioning objects.
• Sitting for long periods of time while using office equipment such as computers, phones and etc.
• Fingering and Repetitive motions; such as movement of wrists, hands and fingers while picking, pinching and typing during your normal working environment.
• Express or exchange ideas with others through the use of spoken word, quickly, accurately, and at an easily audible volume, and receive detailed information through oral communication at usual speaking levels without correction, and/or make fine discriminations in the nature of sounds in the environment.

Incumbent is required to have:

• Close visual acuity to perform detail oriented activities at distances close to the eyes, as well as visual acuity to perform activities at or within arm’s reach with skill, control, and accuracy, such as preparing and analyzing data, viewing computer screen and expansive reading.

Incumbent will be subject to:

• Inside working conditions: The change of building environment such as with or without air conditioning and heating.