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For more information about our benefits, see below!
We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world's leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to "protect people, enhance lives, and preserve the planet."
Job Summary
The Senior Manager of CRM and Lifecycle Marketing is a strategic and technical leader responsible for architecting and scaling personalized, data-driven customer lifecycle programs across email, SMS, direct mail, and owned channels. This role will own the full CRM marketing tech stack—defining requirements, leading integrations, and collaborating on platform architecture to unlock targeted, measurable, and automated communications. They will serve as a cross-functional product owner for lifecycle marketing, working at the intersection of marketing, data, and technology to drive revenue, retention, and operational efficiency across Rentokil-Terminix North America.
The leader recruits, trains, and manages a high-performing team, establishes best practices for leveraging data and analytics, and explores advanced technologies like AI, machine learning, and automation to enhance personalization and efficiency. Staying informed on privacy regulations and emerging trends, this role ensures compliance while driving creative and inclusive marketing efforts.
Principal Duties and Responsibilities
Developing strategy: Studying economic indicators, identifying customer needs, and monitoring the competition to develop a digital marketing strategy
Managing campaigns: Planning, preparing, and executing campaigns for CRM channels and more
Analyzing performance: Tracking and reporting marketing KPIs to show ROI
Leading a team: Recruiting, selecting, training, and managing a team of marketing professionals
Establishing best practices: Establishing best practices for using data and analytics to inform marketing and campaign effectiveness
Identifying opportunities: Identifying new areas for integrated social and digital programs
Master Data Analysis and Visualization Tools: Develop proficiency in advanced analytics software to interpret campaign data, predict customer behavior, and personalize content effectively.
Explore AI and Machine Learning Applications: Understand how AI can optimize email personalization, segmentation, and send times to increase open rates and engagement.
Stay Abreast of Privacy Laws and Regulations: Keep informed about changes in data protection laws like GDPR and CCPA to ensure your email marketing practices are compliant.
Adopt Advanced Email Design Techniques: Learn about interactive email elements, accessibility standards, and mobile-responsive design to create compelling and inclusive email experiences.
Enhance ESP technology Skills: Strong working knowledge of ESP landscape, implementation and execution and reporting, ability to optimize test and learn
Implement Omnichannel Marketing Strategies: Integrate your email marketing efforts with other channels for a cohesive customer journey and a unified brand message
Experiment with Email Automation Platforms: Get hands-on experience with different email marketing and automation tools to find the most efficient solutions for your campaigns.
Focus on Conversion Rate Optimization (CRO): Learn techniques to optimize landing pages and email funnels to improve conversion rates from your email campaigns.
Required Experience
5+ years of experience in digital marketing, including strategy development, campaign management, and performance analysis.
3+ years of experience managing and developing high-performing marketing teams; preferably within a remote environment.
Prior experience working with email marketing platforms (ESP), automation tools, and implementing omnichannel strategies.
Strong background in data analysis, visualization, and using analytics to inform decision-making.
Familiarity with AI, machine learning, and CRO techniques, as well as experience navigating privacy regulations like GDPR and CCPA.
Required Leadership Traits and Characteristics
Ability to study market trends, analyze customer behavior, and craft long-term marketing strategies.
Strong team-building skills with a focus on mentoring, training, and fostering collaboration.
Expertise in interpreting campaign data to make informed decisions and optimize performance.
Willingness to learn and implement emerging technologies and marketing trends.
Exceptional verbal and written communication skills to collaborate with cross-functional teams and present findings effectively.
Strong focus on accuracy and compliance, especially regarding data privacy and accessibility standards.
Innovative approach to designing compelling, customer-centric campaigns.
Formal Education, Qualifications or Training
Bachelor's Degree in Marketing, Business Administration, Communications, or a related field required.
#LI-Remote
Why Choose Us?
A career with the Rentokil family of companies can be a professional trajectory filled with opportunity. We pride ourselves on being a world-class team that rewards high performance, and we love to promote from within. We offer competitive pay and many of our roles offer performance incentives.
Below you'll find information about some of what we have to offer. All Full-Time Colleagues qualify for the following and Part-Time Colleagues qualify for most benefits after they meet certain criteria.
Click here to read more about our Total Rewards Program which includes:
Professional and Personal Growth
Multiple avenues to grow your career
Training and development programs available
Tuition Reimbursement benefits (for FT Colleagues)
Health and Wellness
Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1
Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more
Savings and Retirement
Work-Life Balance
Vacation days & sick days
Company-paid holidays & floating holidays
A company mindset that prioritizes health, safety, and flexibility
We are looking for individuals who want to make a difference where our customers live and work. Is that you?
This company is a Drug Free workplace.
Rentokil is committed to complying with all Federal, State, and local laws related to the employment of qualified individuals with disabilities.
Know Your Rights - Workplace Discrimination is Illegal
Pay Transparency - Nondiscrimination Provision
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By applying to this job, you agree to receive initial texts from systems used on behalf of Rentokil North America, Inc., possibly including Workday, Loop, and HireVue. These systems utilize text messages to communicate with you throughout the application, interview, and pre-hire processes. You can set your communication preferences or opt out of text messages from each system at any time following the initial message. Message and data rates may apply.
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