Job Summary
This role will assist in developing bottom up and top down translation of marketing plans for the Canadian market of Rentokil Terminix, including development, planning, and execution of various marketing programs, advertising initiatives and product strategies in support of the organization's growth goals and reputation.
As a defined member for the MVP Cross Functional Leadership Team for Canada, works as an equal peer with the Director of Sales, Director of Marketing, and other LT members to develop growth plans. As the “head of marketing” for a region, has full accountability for marketing generated revenue and profitability from C, developing the plans and ensuring seamless execution. Defines the needed AOP budget to support the growth needs of region for Marketing, and sells that need in at both the regional and national levels. Influences other aspects of national Marketing (eg, Digital, Promotion) to ensure attainment of local / regional goals. Interprets business objectives, develops ideas, works with cross functional partners for feasibility, and then manages successful execution. Ensures that the local market needs are clearly embedded in all marketing executions, and ensures all national programs are translated to a local level. Assists Coordinating all local marketing budgets and spending for a region.
Key Performance Indicators
Delivery: Execution to agreed Pest Control Strategy Plan for a given region
Efficiency: Transition Costs / Transition Timing
Growth: Retention to targets
People: Retention / Engagement / Enablement
Market Success: Solution penetration
Brand: NPS / Awareness / Consideration / Transition
Principal Duties and Responsibilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Responsibilities and essential job functions include but are not limited to the following:
Works as a core member of the Market/Regional Leadership Team, along with their direct and immediate peers (specifically the Directors of Sales, Operations, HR and Finance) to ensure that the Marketing driven revenue for a regional meets regional objectives.
Drives the product, pricing, promotion, and placement strategies down to the local/regional execution level for a given region, including assistance with possibly redefining and reimagining the current national strategy to ensure that it is properly aligned with the region’s strategic marketing needs. Heavily influences the Product Management leaders, as well as, the cross functional product management teams associated with a line of business, to adjust as appropriate the features and benefits of a product, including its seasonal availability, its pricing and national promotions, to remain highly competitive at the local level
Defines the local promotion programs to generate leads and cross sells for a given region.
Coordinates with the Digital Marketing team for the adjustment of media investment and internal websites changes to execute local / regional marketing plans and promotions for a given region
Ensures campaigns and promotions, including email campaigns, appropriately match the local needs and realities of the marketplace to ensure both consistency and growth for a given region
Heavily influences the Digital Marketing team responsible for online reputation management to reflect the needs of the local market. Conducts text analytics to identify trends, studies original source of leads within a region for potential changes to lead generation strategy for that market, and creates strategic recommendations on tactics to influence the reputation management capability managed nationally to generate positive online reviews and responses that meet the local needs and conditions of the local markets.
Approve and track budget for local marketing expenditures for a given region
Understand and guide efforts in design of local website versions to reflect local product, promotion and pricing requirements for a given region
Develop local marketing field materials for field distribution, working with internal brand/creative teams or external suppliers as appropriate for a given region
Build and manage a network of reliable external agencies and marketing professionals to supply marketing services for a given region
Conduct market research and stay abreast of competitor positioning for a given region
Key Relationships
MVPs
VP/Sr Director of Sales for a Region
Director of Finance for a Region
VP/Sr Director of Operations for a Region
Director, Local Marketing
Director Marketing
Director, Program & Promotion Marketing
VP Marketing
Sr. Director, Performance & Digital Marketing
Key suppliers, partners and consultants
Appropriate Government and regulatory agencies
Relevant external trade and industry bodies
Required Experience
Canadian experience preferred
French proficiency preferred
Strong presentation skills are required.
Deep knowledge of lead creation, development, nurturing, and management.
Must possess superior verbal and written communication skills.
Excellent organizational skills with a heightened sense of attention to detail are key characteristics of the perfect candidate.
Strong interpersonal skills that allow for healthy internal and external relationships are a must.
Additionally, strong computer skills whereby the candidate is fluent in cloud base Marketing Software
Experience with the Google Platform is a plus.
Experience with consumer branded products or services, including marketing training, customer relationship management (CRM), product demonstrations, and superior data analytics capability.
Extensive experience Product, Pricing and/or Promotion principles, practices, and applications.
Required Leadership Traits and Characteristics
Outstanding analytical and problem-solving abilities with a strong understanding of corporate marketing and influencing key financial performance indicators including content strategies, marketing and digital content.
Able to demonstrate high levels of drive, work ethic and personal accountability with the ability to work under pressure while maintaining sound judgement and a rigorous focus on the details
Formal Education, Qualifications or Training
Bachelor’s Degree or equivalent in a Business Development, Commercial, Marketing, or Economics related subject
Master’s Degree preferred
Physical Demands and Working Conditions
The physical demands are representative of those that must be met by an employee to perform the essential function to this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Incumbent must be prepared to:
- Move up to 10 pounds occasionally, by lifting, carrying, pushing, pulling, or otherwise repositioning objects.
- Sitting for long periods of time while using office equipment such as computers, phones and etc.
- Fingering and Repetitive motions; such as movement of wrists, hands and fingers while picking, pinching and typing during your normal working environment.
- Express or exchange ideas with others through the use of spoken word, quickly, accurately, and at an easily audible volume, and receive detailed information through oral communication at usual speaking levels without correction, and/or make fine discriminations in the nature of sounds in the environment.
Incumbent is required to have:
- Close visual acuity to perform detail-oriented activities at distances close to the eyes, as well as visual acuity to perform activities at or within arm’s reach with skill, control, and accuracy, such as preparing and analyzing data, viewing computer screen and expansive reading.
Incumbent will be subject to:
- Inside working conditions: The change of building environment such as with or without air conditioning and heating.
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